Longbow

Exhibiting at a show can be very effective promotion–
Are you getting the most out of the effort?

Tradeshows offer serious exposure. Tieing them into you overall marketing strategy is critical to make the most of the opportunity. As with any campaign, we need to know our audience, your position in the marketplace, and competitors. Just as important, what’s your pitch? What do you want someone to do as a result of seeing your materials or visiting your booth?

Longbow can help you manage trade strategy, from booth design and collateral, internet coverage to promotion, and using news and public relations to maximum advantage. Many forget that shows are excellent opportunities to pre-schedule interviews with media and trade publications. With a focused campaign, driven by news, we can help you secure interviews that get you ink. And don’t forget media training–If your spokespersons aren’t prepared, all the effort can be for nought.

Do your next trade show right. Make it more than worth the expense. View our Articles pages to see examples.