Know your Audience.
When we identify who buys your products and services, when we craft every message, ad and campaign with them in mind, we see results.
By building and tuning your site, optimizing your content for search and powered by analytics, we learn what works and channel you campaigns to maximum effect. We stop wasting efforts and energy. We focus your marketing with measurable results.
How do we understand who your audience is?
Reviewing site traffic and analyzing data is step one. Developing customer personas, helps paint a picture of the people who care about your brand. From simple generalizations to deep psychological profiling, building these over time lets us connect with our prospects for better results.
You have to aim to hit your target
Understand your market, identify each audience and line up each bull’s eye for more value in your promotion and advertising efforts. With every target, we aim at specific goals. Powered by data and analysis, we fine tune your outreach. Through research, analytics, original content and digital marketing, we carefully aim and help you hit your mark.
We chose the name Longbow because we believe in and deliver targeted marketing.
Advertising can be wasteful. Often you shout your message to thousands of people, hoping you’ll connect with one or two prospects. By targeting our efforts, we provide focus, saving you time and money.