American Advertising Federation Space Coast collaborates with Founder’s Forum to talk about Branding
On February 23, 2016, the Space Coast chapter of the American Advertising Federation joined Founders Forum for a joint program, focused on the power of branding.
“As President of AAF Space Coast, we appreciate the opportunity to participate in this joint meeting with the Founders Forum.” Eric Needle said.
We had a great time at the event. In addition to networking between the groups, with over eighty in attendance, three programs were in play.
Delivering on Brand Promise
The main event was speaker Kennan Burch talking about Brand Promise in Creating a Contagious Brand. Kennan is the founder of Brand Catalyst Partners, an Orlando-based marketing firm whose mission is to help companies create a brand that inspires, aligns and creates organizational conviction.
Kennan led a powerful presentation that explained with many examples that a brand is not just a logo, but rather a promise that keeps companies on a course for success. He suggests that the Apple brand promise represents their technology—and like Eve in the garden, once you bit into it, you’d never see the world the same again. That explains Steve Job’s driving passion, laser attention to detail, and his belittling of staff who didn’t understand that promise. Anything that doesn’t live up to that promise is not good enough.
In the same way for us, when our brand becomes a promise, it drives every person, every product and service to delivering. Kennan calls himself a coach who inspires awareness in his clients to better understand, lead and motivate their organizations.
Addy Gallery Night
AAF-Space Coast presented Gallery Night, an exhibit showing work submitted for our annual ADDY Awards.
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the competition is to recognize and reward creative excellence in the art of advertising.
Our awards ceremony is to be held on Saturday, February 27 and themed, “ADDY-CON”. We will recognize our members and their achievements at our “Creative Super Hero celebration.” The Gallery is a preview of this year’s awards.
Several of our members set up displays to show the brand work we provide. These included Bill from A Cut Above Video; Josh, Scott and Russ from Rock Paper Simple; Madison and Cathy from Your Logo by Geiger, and Eric showing branding work for Artemis IT—by Longbow.net.