What happens to your web traffic when you change your company name? The decision to change your brand should never be taken lightly. Underestimating how it can affect your online …
We’ve seen a growing trend in our market. Large national and international businesses are advertising in out local market. Sure, this has always been the case, with TV and radio, but the trend is happening online. Local is the new target. For service professionals, this is reason for concern.
What do I do now? Increasing attacks on the much loved Internet CMS requires we take action. Each of us likely has a WordPress site—or helps a client with one. …
The American Advertising Federation attended Ad Day in Tallahassee, meeting with State Senators and Representatives to advocate for the advertising industry.
Representative democracy works. When groups of like minded people work together on common causes, legislators hear our collective voice.
Sure, we enter the Addy Awards to show the quality of our work and to get recognition in our community. That’s the obvious reasons. I’m seeing spin off benefits and they’re stacking up.
Integrated marketing is something we’ve done for just about every client we’ve ever served. At it’s simplest, it’s applying a consistency across all your media and marketing efforts.
How do you help an online retailer build new revenue streams? You’ve got to focus. If you sell things online, then you know it is a constant battle to stay one step ahead of the competition.