Differentiating your business. Contrast is Critical.
How do you show the world that you’re different from all the rest? We live in a noisy world full of flashy media and push advertising. To compete, to retain market share, everyone is yelling louder, turning up the volume… and saying less and less. In a noisy marketplace, how do you get noticed?
So how do you rise above the noise?
How do you get people to notice what your organization is doing? In marketing we call it differentiation. Not only do you have to be creative, you need to understand your market, in order to stand out from the other guys.
Understanding what sets you apart from the competition is the key to marketing your brand.
In a crunched housing market, one builder is doing just fine. It’s not because of a random marketing exercise, but rather through their passion for their trade. Passion is the best differentiator. When you love what you do it permeates every part of your business.
Evergreen Building and Development is a small, custom home builder, working just north of the Jacksonville metro area. What makes Evergreen different is their experience in green building and their will to translate energy efficiency into houses people can afford. With a history of promoting sustainable development and find raising, since 2003, they’ve discovered financing options that make it all possible.
Being different in the residential building space means building what people really need: low power bills and water efficiency, both critical in Georgia and North Florida. It’s not leading edge California home designs, rather applying the best materials, practices and principals. It’s smart building.
We think this budding home builder is on the right track and built an identity and internet presence that connects the right product with the right audience.
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