Know your Audience.
When we identify who buys your products and services, when we craft every message, ad and campaign with them in mind, we see results.
By building and tuning your site, optimizing your content for search and powered by analytics, we learn what works and channel you campaigns to maximum effect. We stop wasting efforts and energy. We focus your marketing with measurable results.
Who is your audience?
Targeted Marketing is all about knowing who uses your products and services. When we reach out with ads, articles, and landing pages, targeting your audience results in more efficient campaigns. And time is money. We’re in advertising, as we hate how wasteful advertising can be.
A brand that understands it’s users, is better prepared. How do we get in tune, with our customers and prospects?
Personas help us get in the mind of your users, so we can refine your site and how we communicate.
Developing customer personas, helps paint a picture of the people who care about your brand. From simple generalizations to deep psychological profiling, building these over time guides us to improving your site and outreach.
For more on the concept, visit the Personas page on Usability.Gov.
You have to aim to hit your target
Understand your market, identify each audience and line up each bull’s eye for more value in your promotion and advertising efforts. With every target, we aim at specific goals. Powered by data and analysis, we fine tune your outreach. Through research, analytics, original content and digital marketing, we carefully aim and help you hit your mark.
We chose the name Longbow because we believe in and deliver targeted marketing.
Advertising can be wasteful. Often you shout your message to thousands of people, hoping you’ll connect with one or two prospects. By targeting our efforts, we provide focus, saving you time and money.