Brand. Content. Digital.
Longbow is a big picture marketing firm with award-winning creative services.
Building from your corporate identity and branding—every project we work on helps you get where your company needs to go. Internet, print, presentation or events all contribute to your corporate goals. See the big picture, understand your strengths and promote your business.
Longbow is the culmination of twenty three years of serving corporations, client-side. During the tech boom, working for a technology incubator we made new companies. From identity to product, sales pitches to investor relations, we were an in-house ad and PR agency.
Longbow grew out of the Creative Services department that served technology firms, entrepreneurial start-ups and venture capitalists. We’ve helped craft investor pitches, brand new ground-breaking products and companies and managed all the marketing and promotional services. We managed agencies and in-sourced countless tasks—and provide a better model—a better way of playing the ad/pr game. Leverage our experience to refine your business.
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At Longbow we work with many diverse partners, and gain our clients access to a network of talented people–people who’ve earned our trust. Our firms provide a broad array of complimentary services and extend the scope of each company dramatically. Lean and mean with trivial overhead, we together focus on branding, marketing and promoting your organization.
As contract, outsource or in collaboration with your team, we have serious expertise in Internet design and development, eCommerce, SEO and SEM, writing, editing and content marketing, print, event services and much more.
We’re also connected to an array of third party vendors. Leverage our connections to event organizers, publishers and advertisers, digital signage, printers, large format print, and promotional products—just to name a few.
With deep roots in the venture capital world, Longbow was born out of the Creative Services department of technology incubator, XLVision. Every year, we’d pair an unmet market need with a revolutionary technology, creating a new company. I built an in-house agency that served these businesses, from first stage identity and product branding to managing internet, print, event, public relations and investor communications. At its height, we served 12 technology startups and two parent companies.
From this background, we often collaborate with our partners to create ventures where and when opportunity presents itself. Some are marketing test beds, others SEO and search exercises. Our love for building brands and eye for the possible has allowed us to work with a diverse group of entrepreneurs.
In 2018, we created PracticeDev, based on our work with Interactive Legal, Estate Planners and Elder Law practices, to focus specifically on digital marketing and site building for legal and financial professionals. Based on GreenDev, it’s a deep dive into practice development.
In 2017, we launched GreenDev, focused on site building, conversion and built for search and paid advertising. The concept is a clean, simple web building. Starting with a great base hosting package, we include maintenance, updates, security, backup and recovery, as well as Google Search Console and Analytics setup. From this base we provide content , SEO, social and paid ads. It’s focused on professionals who need more than a brochure site. The brand lets us show internet expertise in the endless pursuit of results in the form of conversion.
In 2016, we launched Gravital Digital, focused on analytics, search and paid advertising. Partnering with California-based Gravital Analytics, we’re able to offer current, best practice offerings. Our love for research, competitive analysis and business intelligence is paired with co-founder Steve Parker’s expertise and insatiable inquiry into the rapidly evolving world of mar-tech apps and tool sets.
In 2015, we launched Epic Decal, a brand that provides vinyl decals for vehicles and fleets, interiors and storefronts. Making stickers is just our kind of fun as graphic designers and brand builders.
In 2012, we created StartEngraving, promoting engraved consumer products. the machines that create them, and engraving supply. At the time we served an online retailer, Custom Engraving Company, focused in the space and our site was built as a search test bed, targeting business owners looking for franchise opportunity.
In 2009 the City of Ft. Lauderdale, Florida commissioned us to build GreenFtLauderdale as a part of our locally focused green sites initiative. We helped manage the City’s Earth Day event for several years in Stranahan Park.
In 2006, we collaborated on a clean printing initiative, called Hopper Press, connecting designers, print buyers and print shops with best practices that promote efficiency, clean tech and better materials, papers and inks. Partnering with All Star Printing‘s co-founder Matt Longmire, we were able to share design and printing methods that used less with alternatives to harsh chemicals and solvents in the print shop.
In 2004, the Longbow brand was created. Our previous company was named EricArt, with focus on design.
In 2004 and 2005, we launched GreenBrevard and GreenOrlando, publications focused on sustainability, green building, cleaner living and alternative energy. We published over 200 original articles, with over 75 local authors in the first few years, with parnters John De Marco and Jefte Puente. Working with Richard Evans, founder of Community Greenhouse Foundation, a 501(c)3, and green building facilitator, we attended events all over the East Coast and worked with amazing groups like Ecobuild America, Southface Energy Center and Georgia Tech Research Institute. In addition, we helped open 3 USGBC chapters in the state of Florida.
In 2001, Eric helped a startup called MyHIPAA.com evolve into Emerson Strategic Group. With expertise in HIPAA, we built it into a leading consultancy, helping hospitals, chains, and provider offices prepare for the electronic healthcare revolution. We promoted founder Mariann Yeager and built credibility via speaking, events and the HIPAAWise product line. ESG was acquired in 2005.
In 2001, we founded Giant3, which formed the basis of how we work with others and continue to this day. Super collaborative, we work with many people, creating opportunities larger than ourselves. Imagine meeting a client with three creative professionals, all with different , complimentary skill-sets, to address your problems and meet your needs.
From 1998-2001, I worked in the Venture Capital space, serving tech incubators and investment groups, XLVision, Safeguard Scientifics, IncuVest and VennWorks. Once you’ve lived in the startup world, you can never go back to simply punching a clock.
Often, we invest ourselves with our clients to take a stake in their efforts. From online retailers to financial service firms, small business opportunities to event management, we can exert tremendous energy to support what you do.
Many services, for instance, public relations, social media campaigns, search ranking and lead generation, require long term efforts to build up steam and really pay off. As we perform this kind of work for clients, we both see possibilities and as we build a trusted relationship, grow into deeper partnership.
In 1998, EricArt was incorporated. We have been building sites and managing print, professionally, since 1994.
At Longbow we have big picture perspective; Research and market intelligence, paired with these type of services evolve into opportunities that we are uniquely positioned to take part in.
To be effective, you have to understand your market. And often, the hardest part of working with an agency is teaching them who you are. Our expertise in going deep delivers results… and you can’t do that overnight.
Longbow was created because working so closely with people, we become an extension of their business. We care about long-term potential and help you get there. If you need a one-off project, then we are probably not the firm for you. When you need more from your service provider, look to us—and see what we can do to refine your business.
We’re passionate about the communities we live in and contribute back in many ways. Leadership at Longbow our partner firms serve and support many not-for-profits and civic organizations through board membership and active participation.
These include Sea Turtle Preservation Society. United Way, American Red Cross, 211 Brevard, Tourette Syndrome Association of Florida, Children’s Home Society, Boy Scouts of America, Founders Forum, Brevard Tomorrow, Leadership Brevard, Leadership Orlando, Community Greenhouse Foundation, American Advertising Federation, several chambers of commerce, and many groups of faith (local, regional and international). We have a heart for our community and it shows.
Recently we worked with Make-A-Wish Foundation, with Epic Decal helping Giant Recreation World create a real-life Barbie™ Camper.
Dialed into the pulse of the ad, pr and marketing world, AAF hosts the American Advertising Awards, a three tier competition with over 40,000 entries in 2015. Vie for Addy Awards at your local club, then on to district and finally to national.
In just the past five years our team has earned 24 Addy Awards, Gold and Silver, a District Silver Addy, one Best of Show: Digital for internet work, responsive design, advertising and integrated marketing campaigns. Other awards we’ve earned include Image Award and Judges Choice Award from Florida Public Relations Association.
See some of our work: