Longbow

Public relations, media relations, done right is more effective than advertising. At it’s core, it’s about telling your stories, using your news to communicate credibility. PR makes your business a magnet; When done properly, it establishes you as the expert.

PR begins with writing and editing. Application includes press releases, articles, collateral development for brochures and other media. Public relations is communications: Telling your story. Getting that story out to the masses–is the second component.

Which publications, resources and venues reach your intended audience? We work to identify then connect with those resources by furnishing them with something newsworthy, something their readers want. The entire story or an idea for one, media is constantly looking for content and providing that is the key to getting ink. How often are you covered in trade pubs, local press or even national media?

Beyond existing channels, in terms of content creation, we take it a step further with newsletters, internet delivery, blogs and community outreach. We create publications specifically to connect with audiences–and can do it for you. How does your organization use and manage news and articles? By deploying a news component to your site, and including a media kit, we arm you to connect and get response. And don’t forget investor relations, community outreach and events. News establishes who you are; Write the story and spread the word.

I keep mentioning internet, because it is such a cost effective medium. Is your site a resource for those seeking your services or a brochure pushing sales propaganda? Does your CEO deliver keynotes? Do your marketing guys provide seminars or workshops? When you do so, you are the expert. You become a magnet.

How did you find Longbow? After reading this do you see how we use public relations to connect with potential clients? This site itself deploys our portfolio in the form of helpful articles, resources that show our credibility, then back it up. Each article is instantly syndicated and built in a form that Google just loves. It’s all about credibility–relevancy.