For legacy hardware provider for medical devices, DTx needed to unify all the materials and tools they use to talk to their customers and prospects.
Longbow believes in integrated marketing. Integrated Marketing is a catch phrase that simply means, all your promotional tools and communications are in synch and follow the same style guidelines. Being “on-brand” is critical for any company, and we talk about integrated marketing at Longbow because it’s fundamental to the way we do business–and save you money.
So how do we do that? At Longbow, we’re a creative services firm. We’re the people you, and often agencies, turn to when they need cutting edge design, especially in different media, like print, web or presentation.
We start off with one body of work–one creative session. Whether we begin with a website design, sales collateral or event display, we hone in on your identity, your logo and the visual cues and styles that are core to your image. From this baseline, we then develop everything you need, as you need it.
For DTx, we leveraged one creative body of work, which included photo shoots of their lean production facility, products and staff, to build an updated website, print, sales collateral, point of sale and event display.
After that, we worked with their marketing manager and helped then get ink in local papers, the Orlando Sentinel and Orlando Business Journal, and trade publications. This work shows how we can be an integral extension of your team and work in many channelsmto promote your business.
