As a medium, the internet is the most cost effective way to communicate with your users, customers, prospects and clients. Social media is the marketing buzz-word of the day, but unless you create content–unless you are making valuable news and resources available to your subscribers, then you’ve got nothing to say.
For Availity, a healthcare information network, Eric headed the charge for their outreach and user communications from 2009-2010. From text heavy alert messages, we changed the way they spoke to their customers and prospects, using visual ePostcards that linked back to their site. Instead of blindly expecting our users to tune in, we created compelling messaging that addressed their needs and packaged it more like advertising than boring, technical alerts.
Adept at using third party tools to manage your lists and creating opt-in subscriptions, Longbow can change the way you reach out to your audience. For more infomation, contact us today.
