Designing an e-Storefront

Custom Engraving CompanySites–and eCommerce sites–in general, are an opportunity for a business to focus their offerings. When building an eStorefront for Custom Engraving Company, we were challenged with an enormous task. How do you take all the products and services that the enterprise offers and organize it so customers can understand it?

The heart of Custom Engraving Company is their incredible expertise and experience in the engraving business. Over the past 18 years, they have created a pantheon of brands and websites which promote their offerings. From the very focused, which markets car focused personalized items, to Imprint Promotions, it’s promotional products brand the central concept of personalization keeps customers flocking to the company’s websites.

The company also manages retail venues, event services, and sells a collection of products, from team sports items to flags of the world; from it’s custom sign shop to vehicle wraps; from wedding stationary to business cards… and the list goes on and on. It’s natural to want to show the world every possible offering, but on the web, focus is the key.

Custom Engraving Company is about engraving. From things that can be engraved to the machines that do it, the challenge here was to create a store that could naturally focus all they do.

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Eric Needle is a strategic marketing communications and creative services consultant, committed to making your brand stand out in your market niche.