As a medium, the internet is the most cost effective way to communicate with your users, customers, prospects and clients. Social media is the marketing buzz-word of the day, but unless you create content–unless you are making valuable news and resources available to your subscribers, then you’ve got nothing to say. 
Green Futures wants restaurants to stop wasting their fryer oil. Driven to make biodiesel and partnered with a biodiesel refinery, Green Futures has a plan to turn waste oil into fuel. The concept is nothing new, though the way they go about it is special and benefits local economies. 
Sites–and eCommerce sites–in general, are an opportunity for a business to focus their offerings. When building an eStorefront for Custom Engraving Company, we were challenged with an enormous task. How do you take all the products and services that the enterprise offers and organize it so customers can understand it?
For legacy hardware provider for medical devices, DTx needed to unify all the materials and tools they use to talk to their customers and prospects. 
We can all feel it. Instinctively many of us try and reach out to do something positive. Often, those efforts seem to hit a brick wall. We see problems. We hear and read rumors about solutions, but nothing ever seems to trickle down into the hands of the people. We feel stuck fifty years in the past.
A consultancy is built on its credibility. Even with perfect timing, being in the right market and knowing your stuff, the difference between eking it out and great success can be a fine line. 
Longbow announces the launch of GreenFtLauderdale.com, the third generation platform powering its green focused web communities. The Community Greenhouse Foundation’s Green Communities program provides residents, organizations and businesses of the community a resource to discover, educate, promote and communicate the benefits of a “greener” community and life in South Florida. We’re excited to announce a partnership with the City of Fort Lauderdale for the establishment of the first green city site, under our program. 
How do you show the world that you’re different from all the rest? We live in a continuously pounding din of noise, hype, media and push advertising. I can barely turn on the television anymore and many people are turning tv off entirely. The rise of the internet is slowly pushing tv and radio out of the picture. In efforts to keep pace, big media pushes back harder and harder. From deflated newspapers to big tv’s loss of influence the net result is the tabloid-ization of what is left. To compete, to retain their market share, everyone is yelling louder, turning up the volume… and saying less and less.
Giant3 partners launch Get Green Directory, an online resource that connects people who care about what’s happening to the world they live in with businesses and organizations doing good things. Connected to the green building industry and the health and wellness world, Get Green Directory is built in sync with the Get Green Today Expo series.
Product sheets arm your sales force with a cohesive, concise tool that enables you to better market. They are the one piece of print collateral that should be updated and altered as often as your marketing team changes course. 
As designers who build websites, often the most noticeable things we do for our clients are not visual. What makes a really good website? Building the world wide web since 1994, we know it’s more than pretty pictures or flashy logos. What Longbow is most effective at, is managing all your information. 
How can less be more? The way you use print can show more than your advertising message. It can show your organization’s values. How do you communicate who you are? Sure, we use print and the Internet–every organization spends time and resources to show what they do. Good design can show much more though. When you think about the way you use print, when we’re conscious about how we use resources and their impact, it’s visible.
How does an organization reach its base, project’s its message, build support and fulfill its mission? You do all this and more with communications. Communications means all the media we use. Using the Internet, communications can create, build and nurture community.
Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.
The word branding has become commonplace, yet few organizations really tap into the full potential of their brands. Branding is really a very simple practice. Ranchers of the American frontiers marked their cattle with a distinctive mark, a brand, to be able to tell them apart at a crowded marketplace. Today, your brand is no different.
So often, brochures and printed materials are made at great expense, but do not work towards your overall goals. Each document that comes from your organization are opportunities to reinforce your brand, your message and the vision of who you are.
Updating your image is nothing to take lightly. Yet, you know when your whole look seems stale and out of touch. The range of expertise in the field is remarkable. From top tier Madison Avenue firms, to your partner’s nephew, the disparity in quality of service makes even the boldest among us fear to tread on such hallowed grounds as reinventing your identity.-
Categories
-
Recent Posts
Partners
- Community Greenhouse Foundation - this nonprofit promotes greener sustainable communities
- Flashaus - illustration, design, flash
- Giant3 - collaborative network
People
- Eric Needle - creative director
- Herbie Martin - photo and design
- Jefte Puente - designer and developer
- John Michael DeMarco - writer and speaker
- Richard Evans - sustainability facilitator
- Willi Paul - sustainable business strategist
Projects
- AutoPlates.com - Automotive Customization Online Retailer. We’re revising the site from head to toe.
- Custom Engraving Company - Magento powered eCommerce site designed and built by us.
- Green Futures - Longbow built this social networking focused site and marketing platform
- GreenBrevard -a magazine focused on community and smart growth on Florida’s Space Coast
- GreenFtLauderdale - for a more sustainable South FLorida
- GreenOrlando - a magazine and forum about sustainability in Orlando
Tags
banking biodiesel branding collateral community corporate design development directory e-commerce eco events financial graphic green green building healthcare health care identity illustration illustrator integrated marketing internet logo magento marketing medical news non profit outreach print printing public relations social media solutions sustainability sustainable technology Tourettes trading TSA united way venture capital web wordpress
