Green printing starts with the Designer
How can less be more? The way you use print can show more than your advertising message. It can show your organization’s values. How do you communicate who you are? Sure, we use print and the Internet–every organization spends time and resources to show what they do. Good design can show much more though. When you think about the way you use print, when we’re conscious about how we use resources and their impact, it’s visible.
Better managing what you print and the quantities you use is a good first step. Being intentional about printing less has dramatic results and effects your costs in a big way. A well thought out marketing plan helps you identify your print needs over long periods of time and that can minimize how often you go to the printer. That alone saves dollars for you and reduces cleanup and shipping.
Corporate and product identity can incorporate smart use of materials from the onset. A client with a full color logo has to use the four color process (at a minimum) for every piece of collateral they make. Four inks versus two adds up.
When we designed brochures and collateral for Community Greenhouse Foundation, we first started with unbleached, recycled paper. We opted for two colors instead of full color. And we produced a year’s worth of material in one shot. Our client liked the look so much, when we built their website, we carried over the style to the web and even saved time in the design process.
And it’s not just about environmental stewardship. As we worked with Brevard Job Link on their annual report we questioned the desire to make their twelve page spread in full color. Printing the bulk of the report in two color shaved costs dramatically, and in an organization funded by the public, it’s important to show cost-consciousness.
The printing process uses all sorts of resources. From paper and ink to the chemicals used up in the process, and last, shipping or mailing. Being intentional about how you print saves you money and reduces materials. Besides being just smart, it shows your organization’s values. Less is more.
Use Longbow. We can help you print smarter.
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