http://www.longbow.net Strategic communications, biz dev and creative services Thu, 07 Aug 2008 18:31:55 +0000 http://backend.userland.com/rss092 en As designers who build websites, often the most noticeable things we do for our clients are not visual. What makes a really good website? Building the world wide web since 1994, we know it’s more than pretty pictures or flashy logos. What Longbow is most effective at, is managing all ... http://www.longbow.net/big-picture/clean-internet-design/ Longbow announces the launch of GreenFtLauderdale.com, the third generation platform powering its green focused web communities. The Community Greenhouse Foundation’s “Green Communities” program provides residents, organizations and businesses of the community a resource to discover, educate, promote and communicate the benefits of a “greener” community and life in South Florida. ... http://www.longbow.net/big-picture/third-generation-portal/ How do you show the world that you’re different from all the rest? We live in a continuously pounding din of noise, hype, media and push advertising. I can barely turn on the television anymore and many people are turning tv off entirely. The rise of the internet is slowly ... http://www.longbow.net/big-picture/the-power-of-being-different/ Giant3 partners launch Get Green Directory, an online resource that connects people who care about what’s happening to the world they live in with businesses and organizations doing good things. Connected to the green building industry and the health and wellness world, Get Green Directory is built in sync with ... http://www.longbow.net/big-picture/building-directory/ News is a very powerful medium. It can help tell your story and illustrate who you are, who you’ve worked with, and where you’re going. And yet, many organizations don’t effectively use public relations to communicate. The press release is a simple tool that helps get the word out. Using news ... http://www.longbow.net/creative-services/managing-the-news/ Product sheets arm your sales force with a cohesive, concise tool that enables you to better market. They are the one piece of print collateral that should be updated and altered as often as your marketing team changes course. The key to a good sell sheet or product slick is ... http://www.longbow.net/creative-services/focused-product-sheets/ Many of our clients need illustration and more often and not, it’s in a rushed scenario. Though Photoshop and raster image editors are great in a pinch, the power of vector drawing is worth the extra energy. Adobe Illustrator, Macromedia Freehand and Corel Draw have long been valuable tools in the ... http://www.longbow.net/creative-services/scalable-graphics/ How can less be more? The way you use print can show more than your advertising message. It can show your organization’s values. How do you communicate who you are? Sure, we use print and the Internet–every organization spends time and resources to show what they do. Good design can ... http://www.longbow.net/creative-services/less-is-more-with-greener-print/ How does an organization reach its base, project’s its message, build support and fulfill its mission? You do all this and more with communications. Communications means all the media we use. Using the Internet, communications can create, build and nurture community. Not for profits face a different set of issues than ... http://www.longbow.net/big-picture/communicating-community/ Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading. Who is ATD? We ... http://www.longbow.net/creative-services/messaging-that-grabs/ The word branding has become commonplace, yet few organizations really tap into the full potential of their brands. Branding is really a very simple practice. Ranchers of the American frontiers marked their cattle with a distinctive mark, a brand, to be able to tell them apart at a crowded marketplace. ... http://www.longbow.net/big-picture/projecting-your-brand/ So often, brochures and printed materials are made at great expense, but do not work towards your overall goals. Each document that comes from your organization are opportunities to reinforce your brand, your message and the vision of who you are. With any new client, our job is to discover ... http://www.longbow.net/creative-services/designing-print-that-works/ Updating your image is nothing to take lightly. Yet, you know when your whole look seems stale and out of touch. The range of expertise in the field is remarkable. From top tier Madison Avenue firms, to your partner’s nephew, the disparity in quality of service makes even the boldest ... http://www.longbow.net/creative-services/updating-your-image/