Longbow

“Let’s Get Down to Earth, Real Fast!”

Eric Needle — Sat, 28 Feb 2009 02:07:16 +0000

March 3, 2009 Oakland, California

We can all feel it. Instinctively many of us try and reach out to do something positive. Often, those efforts seem to hit a brick wall. We see problems. We hear and read rumors about solutions, but nothing ever seems to trickle down into the hands of the people. We feel stuck fifty years in the past.

Despite the computer revolution, cars got better fuel efficiency in 1975. The batteries that power them are using technology created during World War I. What’s the disconnect? And how can we re-wire the planet? How can we bring invention and innovation, sustainable solutions and a concern about our future directly to the inhabitants of Planet Earth?

The key is collaboration and innovation. Enter PlanetShifter.com.

By gathering new idea-driven artists, writers, musicians, and inventors, PlanetShifter.com sets the stage to be more than a face forum, creating what we call an “innovation network”. Connecting green and innovation to those who can spread the word is a key element not found in current social networks. We are creating an action network, a proactive group of doers and speakers. A SmartGroup of creative souls that bypass the din of a failing mass media.

What Can You Do in PlanetShifter.com?

At PlanetShifter.com, you can upload and find green and innovative ideas, companies and people. You can show off your work, test an idea, start a discussion, and seek-out partners for projects and start-ups. And you can learn about, promote and develop new sustainable products and services. Members can take part in an art happening, research deep into the site’s data base and sit in on the Event Circle, the bi-weekly presenter’s forum.

This is Your Wake-up Call

1.) Go to http://PlanetShifter.com and sign up as a member. Grab the How to Collaborate Guide and dig in!
2.) Show us your art, give up a song, or write about how you get the strength to get up every morning and battle the status quo, to do what is right.
3.) Become a Event Circle Presenter and use the platform to promote sustainability and inspire others to action. Bring up problems you see, reveal opportunities and solutions and share success stories.

Event Circle Presenter Schedule

03/03/ - 03/15: Event Circle Two: Eric Needle discusses the negative impact of media bias in “The Nail That Stands Up.”
03/18/09 - 03/31/09: Event Circle Three: Zachary Carson, Director / Coordinator of Chaos on The Sustainable Road Show

###

For more information contact:
Willi Paul, Executive Producer
PlanetShifter.com
center@planetshifter.com

Eric Needle, Media Contact
LongbowSG
e@longbow.net

About Willi Paul
Willi Paul is a writer, artist and innovator. A Sustainability Program Design Consultant, based in Oakland,
California, he also serves as Director of Sustainability for ZeroWasteSolutions.com, and is the featured columnist for ArticleGarden.com. He is writing a novella for kids about life after oil in northern California called “AOL GreenLoc, CA.” He invented the precursor to the online community called the electronic charrette in 1996. Visit his ePortfolio at willipaul.com.

Tags Planet+shifter, environment, green, social+network, innovation

PlanetShifter.com Names LongbowSG Public Relations Agency of Record

Eric Needle — Fri, 20 Feb 2009 02:49:41 +0000

Firm to Lead National Media Relations Campaign to “Land” Innovative Green Network. Longbow Strategic Group (LongbowSG), the Big Picture communications firm, today announced that it has been selected by PlanetShifter.com to spearhead the promotion of its online “Innovation Network”. PlanetShifter.com is a collaboration to work network. It's a think tank, a virtual water cooler meet-up, and a place to share and refine ideas about sustainability. The community will be driven by artists, musicians, writers and inventors. Rather than launch the new site, its creator and members want to 'land' it.

Clean Internet Design

Eric Needle — Thu, 15 May 2008 16:06:24 +0000

As designers who build websites, often the most noticable things we do for our clients are not visual. What makes a really good website? Building the world wide web since 1994, we know it's more than pretty pictures or flashy logos. What Longbow is most effective at, is managing all your information.

Third Generation Portal

Eric Needle — Tue, 06 May 2008 19:27:42 +0000

Longbow announces the launch of GreenFtLauderdale.com, the third generation platform powering its green focused web communities.

The Power of Being Different

Eric Needle — Thu, 14 Feb 2008 21:34:01 +0000

How do you show the world that you're different from all the rest? We live in a continuously pounding din of noise, hype, media and push advertising. I can barely turn on the television anymore and many people are turning tv off entirely. The rise of the internet is slowly pushing tv and radio out of the picture. In efforts to keep pace, big media pushes back harder and harder.

Building Niche With A Directory

Eric Needle — Sun, 11 Nov 2007 00:40:36 +0000

Giant3 partners launch Get Green Directory, an online resource that connects people who care about what’s happening to the world they live in with businesses and organizations doing good things. Connected to the green building industry and the health and wellness world, Get Green Directory is built in sync with the Get Green Today Expo series.

Managing the News

Eric Needle — Sat, 25 Aug 2007 15:36:11 +0000

News is a very powerful medium. It can help tell your story and illustrate who you are, who you've worked with, and where you're going. And yet, many organizations don't effectively use public relations to communicate.

Focused Product Sheets

Eric Needle — Mon, 02 Jul 2007 15:00:02 +0000

Product sheets arm your sales force with a cohesive, concise tool that enables you to better market. They are the one piece of print collateral that should be updated and altered as often as your marketing team changes course.

Scalable Graphics For All Media

Eric Needle — Thu, 02 Nov 2006 16:00:57 +0000

Many of our clients need illustration and more often and not, it's in a rushed scenario. Though Photoshop and raster image editors are great in a pinch, the power of vector drawing is worth the extra energy. Adobe Illustrator, Macromedia Freehand and Corel Draw have long been valuable tools in the artist's quiver. The value and reason for making vector art, though, is in the application.

Less Is More With Greener Print

Eric Needle — Mon, 20 Feb 2006 14:00:31 +0000

How can less be more? The way you use print can show more than your advertising message. It can show your organization's values. How do you communicate who you are? Sure, we use print and the Internet--every organization spends time and resources to show what they do. Good design can show much more though. When you think about the way you use print, when we're conscious about how we use resources and their impact, it's visible.

Communicating Community

Eric Needle — Tue, 24 Jan 2006 20:32:24 +0000

How does an organization reach its base, project's its message, build support and fulfill its mission? You do all this and more with communications. Communications means all the media we can use. Using the Internet, communications can create, build and nurture community.

Messaging That Grabs

Eric Needle — Tue, 13 Dec 2005 02:32:10 +0000

Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.

Projecting Your Brand

Eric Needle — Sat, 10 Dec 2005 20:35:16 +0000

The word branding has become commonplace, yet few organizations really tap into the full potential of their brands. Branding is really a very simple practice. Ranchers of the American frontiers marked their cattle with a distinctive mark, a brand, to be able to tell them apart at a crowded marketplace. Today, your brand is no different.

Designing Print That Works

Eric Needle — Thu, 08 Dec 2005 20:35:18 +0000

So often, brochures and printed materials are made at great expense, but do not work towards your overall goals. Each document that comes from your organization are opportunities to reinforce your brand, your message and your vision of who you are.

Updating Your Image

Eric Needle — Tue, 15 Nov 2005 20:48:40 +0000

Updating your image is nothing to take lightly. Yet, you know when your whole look seems stale and out of touch. The range of expertise in the field is remarkable. From top tier Madison Avenue firms, to your partner's nephew, the disparity in quality of service makes even the boldest among us fear to tread on such hallowed grounds as reinventing your identity.