Longbow

We find that many organizations have their acts together; With abundant, great content, clients often need some help refining or updating copy. When we work on identity, promotional pieces, news releases and collateral, the bulk of the content is there. And sometimes content needs to be better written to speak to a new audience or industry. The gold is in there, but it needs something extra to extract it, purify it. That’s where messaging comes in.

Messaging simply means the words we use to get your point across. It’s the pitch, the hook, the headline and the initiator, all designed to grab the readers attention and get them interested in the details. Messaging is mission critical.

What’s your company’s elevator story? You meet someone and are asked what you do. You have twenty seconds, what’s your story?

If you can’t come up with something off the top of your head, then you haven’t spent the time refining your message. If you get ten different answers from ten different leaders in your company, then it’s an identity crisis. Not only are you confused, chances are, your audience doesn’t understand what you’re selling.

To formulate your message, we work with you to pull out the best talking points, the key differentiators, the nuggets of gold that quickly and concisely sum up all you are and what you offer your prospects. When the message is hammered out and tempered, the promotion becomes second nature.

Longbow is focused on message–we’re experts at refining yours.