Building your Brand

Join us on Wednesday, November 29, 2017 at 1pm ET for Interactive Legal’s Roundtable Event—Building your Brand, in 2018.

benefits-of- the-addy-award

The Benefits of Addy Awards

Sure, we enter the Addy Awards to show the quality of our work and to get recognition in our community. That’s the obvious reasons. I’m seeing spin off benefits and they’re stacking up.

PlanetShifter Names Longbow Public Relations Agency of Record

Firm to Lead National Media Relations Campaign to “Land” Innovative Green Network. Longbow Strategic Group (LongbowSG), the Big Picture communications firm, today announced that it has been selected by PlanetShifter.com to spearhead the promotion of its online “Innovation Network”. PlanetShifter.com is a collaboration to work network. It’s a think tank, a virtual water cooler meet-up, and a place to share and refine ideas about sustainability. The community will be driven by artists, musicians, writers and inventors. Rather than launch the new site, its creator and members want to ‘land’ it.

Building Credibility

A consultancy is built on credibility. Even with perfect timing, being in the right market and knowing your stuff, the difference between eking it out and great success can be …

Building Niche With A Directory

Giant3 partners launch Get Green Directory, an online resource that connects people who care about what’s happening to the world they live in with businesses and organizations doing good things. Connected to the green building industry and the health and wellness world, Get Green Directory is built in sync with the Get Green Today Expo series.

Managing the News

News is a very powerful medium. It can help tell your story and illustrate who you are, who you’ve worked with, and where you’re going. And yet, many organizations don’t effectively use public relations to communicate.

Less Is More With Greener Print

How can less be more? The way you use print can show more than your advertising message. It can show your organization’s values. How do you communicate who you are? Sure, we use print and the Internet–every organization spends time and resources to show what they do. Good design can show much more though. When you think about the way you use print, when we’re conscious about how we use resources and their impact, it’s visible.