The word advertising means something different to everyone. Ad Fed, the American Advertising Federation, understands one common theme—if you’re in business, you’re in advertising. People who own, run, and manage …
Wellness for WordPress. Increasing attacks on the much loved Internet CMS requires we take action. Each of us likely has a WordPress site—or helps a client with one. To manage …
The American Advertising Federation attended Ad Day in Tallahassee, meeting with State Senators and Representatives to advocate for the advertising industry.
Representative democracy works. When groups of like minded people work together on common causes, legislators hear our collective voice.
Sure, we enter the Addy Awards to show the quality of our work and to get recognition in our community. That’s the obvious reasons. I’m seeing spin off benefits and they’re stacking up.
Integrated marketing is something we’ve done for just about every client we’ve ever served. At it’s simplest, it’s applying a consistency across all your media and marketing efforts.
How do you help an online retailer build new revenue streams? You’ve got to focus. If you sell things online, then you know it is a constant battle to stay one step ahead of the competition.
As a medium, the internet is the most cost effective way to communicate with your users, customers, prospects and clients.
Restaurants and just about everywhere people cook food, use fryers. From french fries to tortillas, egg rolls to onion rings, all use vegetable oil. Sooner rather than later, that oil needs to get swapped for clean stuff and that’s where Green Futures comes in.
Sites and eCommerce sites, in general, are an opportunity for a business to focus their offerings. When building an e Storefront for Custom Engraving Company, we were challenged with an enormous task.
Integrated Marketing is speaking in the same voice, in all media to project a consistent message. With Corporate identity, it is critical to stay on task and keep all your marketing collateral and outreach on theme.
Consistency across all media For this medical device hardware provider, DTx needed to unify all the materials and tools they use to talk to their customers and prospects. Longbow believes in …
Longbow announces the launch of GreenFtLauderdale.com, the third generation platform powering its green focused web communities.
News is a very powerful medium. It can help tell your story and illustrate who you are, who you’ve worked with, and where you’re going. And yet, many organizations don’t effectively use public relations to communicate.
Product sheets arm your sales force with a cohesive, concise tool that enables you to better market. They are the one piece of print collateral that should be updated and altered as often as your marketing team changes course.
As designers who build websites, often the most noticable things we do for our clients are not visual. What makes a really good website? Building the world wide web since 1994, we know it’s more than pretty pictures or flashy logos. What Longbow is most effective at, is managing all your information.
Many of our clients need illustration and more often and not, it’s in a rushed scenario. Though Photoshop and raster image editors are great in a pinch, the power of vector drawing is worth the extra energy. Adobe Illustrator, Macromedia Freehand and Corel Draw have long been valuable tools in the artist’s quiver. The value and reason for making vector art, though, is in the application.
How can less be more? The way you use print can show more than your advertising message. It can show your organization’s values. How do you communicate who you are? Sure, we use print and the Internet–every organization spends time and resources to show what they do. Good design can show much more though. When you think about the way you use print, when we’re conscious about how we use resources and their impact, it’s visible.
Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.
The word branding has become commonplace, yet few organizations really tap into the full potential of their brands. Branding is really a very simple practice. Ranchers of the American frontiers marked their cattle with a distinctive mark, a brand, to be able to tell them apart at a crowded marketplace. Today, your brand is no different.