advocacy-tallahassee

A Focus on Advocacy

Representative democracy works When groups of like minded people work together on common causes, legislators hear our collective voice. Building relationships with our state and local reps informs us and …

benefits-of- the-addy-award

The Benefits of Addy Awards

Sure, we enter the Addy Awards to show the quality of our work and to get recognition in our community. That’s the obvious reasons. I’m seeing spin off benefits and they’re stacking up.

Competitive Advantage

How do you help an online retailer build new revenue streams? You’ve got to focus. If you sell things online, then you know it is a constant battle to stay …

eMarketing and Outreach

As a medium, the internet is the most cost effective way to communicate with your users, customers, prospects and clients. Social media is the marketing buzz-word of the day, but unless you create content–unless you are making valuable news and resources available to your subscribers, then you’ve got nothing relevant to say.

Social Media Powered Outreach

Restaurants and just about everywhere people cook food, use fryers. From french fries to tortillas, egg rolls to onion rings, all use vegetable oil. Sooner rather than later, that oil needs to get swapped for clean stuff and that’s where Green Futures comes in.

Designing an e-Storefront

Sites and eCommerce sites, in general, are an opportunity for a business to focus their offerings. When building an e Storefront for Custom Engraving Company, we were challenged with an enormous task. How do you take all the products and services that the enterprise offers and organize it so customers can understand it?

Clean Corporate Image in All Media

Integrated Marketing is speaking in the same voice, in all media to project a consistent message. With Corporate identity, it is critical to stay on task and keep all your marketing collateral and outreach on theme.

Managing the News

News is a very powerful medium. It can help tell your story and illustrate who you are, who you’ve worked with, and where you’re going. And yet, many organizations don’t effectively use public relations to communicate.

Focused Product Sheets

Product sheets arm your sales force with a cohesive, concise tool that enables you to better market. They are the one piece of print collateral that should be updated and altered as often as your marketing team changes course.

Clean Internet Design

As designers who build websites, often the most noticable things we do for our clients are not visual. What makes a really good website? Building the world wide web since 1994, we know it’s more than pretty pictures or flashy logos. What Longbow is most effective at, is managing all your information.

Scalable Graphics For All Media

Many of our clients need illustration and more often and not, it’s in a rushed scenario. Though Photoshop and raster image editors are great in a pinch, the power of vector drawing is worth the extra energy. Adobe Illustrator, Macromedia Freehand and Corel Draw have long been valuable tools in the artist’s quiver. The value and reason for making vector art, though, is in the application.

Less Is More With Greener Print

How can less be more? The way you use print can show more than your advertising message. It can show your organization’s values. How do you communicate who you are? Sure, we use print and the Internet–every organization spends time and resources to show what they do. Good design can show much more though. When you think about the way you use print, when we’re conscious about how we use resources and their impact, it’s visible.

Messaging that Grabs

Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.

Projecting Your Brand

The word branding has become commonplace, yet few organizations really tap into the full potential of their brands. Branding is really a very simple practice. Ranchers of the American frontiers marked their cattle with a distinctive mark, a brand, to be able to tell them apart at a crowded marketplace. Today, your brand is no different.