The Power of Being Different
How do you show the world that you’re different from all the rest? We live in a continuously pounding din of noise, hype, media and push advertising. I can barely turn on the television anymore and many people are turning tv off entirely. The rise of the internet is slowly pushing tv and radio out of the picture. In efforts to keep pace, big media pushes back harder and harder. From deflated newspapers to big tv’s loss of influence the net result is the tabloid-ization of what is left. To compete, to retain their market share, everyone is yelling louder, turning up the volume… and saying less and less.
So how do you rise above the noise? How do you get people to notice what your organization is doing? In marketing we call it differentiation. Showing how different you are. Not only do you have to be creative, you need to understand your market, in order to contrast from the other guys.
In a crunched housing market, one builder is doing just fine. It’s not because of a random marketing exercise, but rather through their passion for their trade. Passion is the best differentiator. When you love what you do it permeates every part of your business.
Evergreen Building and Development is a small, custom home builder, working just north of the Jacksonville metro area. What makes Evergreen different is their experience in green building and their will to translate energy efficiency into houses people can afford. With a history of promoting sustainable development and find raising, since 2003, they’ve discovered financing options that make it all possible.
Being different in the residential building space means building what people really need: low power bills and water efficiency, both critical in Georgia and North Florida. It’s not leading edge California home designs, rather applying the best materials, practices and principals. It’s smart building.
We think this budding home builder is on the right track and built an identity and internet presence that connects the right product with the right audience.
Visit evergreenbuilds.com for more info.
