Clean Internet Design
As designers who build websites, often the most noticeable things we do for our clients are not visual. What makes a really good website? Building the world wide web since 1994, we know it’s more than pretty pictures or flashy logos. What Longbow is most effective at, is managing all your information.
Whether it’s a room, like on an HGTV show like Trading Spaces or a website, the idea is really the same. A designer really moves things around so they best fit a space or serves someone’s needs.
I think many site builders never quite hit the mark because they never really understand both sides of the equation. Look and feel, GUI, navigation and getting around is critical. What’s the point in having a ton of information if your audience never finds it? As art guys, we care about what it all looks like, but as designers, we need to be analytical, and present everything where the right people can see it.
For Sorensen Moving & Storage, an Allied Van Lines agent here in Melbourne Florida, we saw a different way to communicate to their customers. They needed more than a face lift for their public internet site.
For starters, we needed a site that let you know you were at an Allied Van Lines affiliate site. The design is clean and concise, and focuses on your needs. When you need to move, residential or office, what info do you seek on the net? You need to know cost and you need to understand the process. Big buttons on the left address these needs.
Then, by focusing on different audiences, we direct customers to the right place on their site and the right people to contact, be it someone who’s relocating to a new area or a business with serious commercial needs.
And in the process, we talk about the Sorensen’s 50+ year history of serving Central Florida. The result is a streamlined site that gives people what they need. And a happy Artemis client. Longbow often works behind the scenes with a number of partners, providing design and ease of use or big picture strategic marketing.
Visit the Sorensen Moving and Storage site at www.sorensen-allied.com
