Monthly Archives: January 2006

How does an organization reach its base, project’s its message, build support and fulfill its mission? You do all this and more with communications. Communications means all the media we use. Using the Internet, communications can create, build and nurture community.

Not for profits face a different set of issues than business clients. A volunteer-based group has to continually keep it’s information flowing. Program info has to be accurate, timely and then sell the idea to staff, supporters and newcomers. NPOs require more communication management than corporate clients, often with little or no budget and strained staff. Events range from public affairs and fundraisers to seminars and workshops. Bingo night, the annual 5k walk, training session and small group classes all require communications to make them work.