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Categories
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Recent Posts
Partners
- Community Greenhouse Foundation - this nonprofit promotes greener sustainable communities
- Flashaus - illustration, design, flash
- Giant3 - collaborative network
People
- Eric Needle - creative director
- Herbie Martin - photo and design
- Jefte Puente - designer and developer
- John Michael DeMarco - writer and speaker
- Richard Evans - sustainability facilitator
- Willi Paul - sustainable business strategist
Projects
- AutoPlates.com - Automotive Customization Online Retailer. We’re revising the site from head to toe.
- Custom Engraving Company - Magento powered eCommerce site designed and built by us.
- Green Futures - Longbow built this social networking focused site and marketing platform
- GreenBrevard -a magazine focused on community and smart growth on Florida’s Space Coast
- GreenFtLauderdale - for a more sustainable South FLorida
- GreenOrlando - a magazine and forum about sustainability in Orlando
Tags
banking biodiesel branding collateral community corporate design development directory e-commerce eco events financial graphic green green building healthcare health care identity illustration illustrator integrated marketing internet logo magento marketing medical news non profit outreach print printing public relations social media solutions sustainability sustainable technology Tourettes trading TSA united way venture capital web wordpress
Monthly Archives: December 2005
Messaging That Grabs
Messaging quickly communicates, grabs and keeps your attention, and is a critical factor is the way to speak to your audiences. Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.
Who is ATD? We began work with Automated Trading Desk, (ATD) with illustration that distilled down the technical process upon which their business is founded. How can you compress the intellectual property, genius, and thousands of man hours into one picture? It’s a daunting task, but one that proves the adage, a picture is worth a thousand words. That’s what ADT needed–a way to quickly communicate why they were so innovative. In addition, we helped wordsmith their content throughout the process, culminating in their tag line, “ATD is technology for smarter trading”.
Projecting Your Brand
The word branding has become commonplace, yet few organizations really tap into the full potential of their brands. Branding is really a very simple practice. Ranchers of the American frontiers marked their cattle with a distinctive mark, a brand, to be able to tell them apart at a crowded marketplace. Today, your brand is no different.
We mark our company, our products and our services with a brand. We call these ideas about visual icons, logos, styles and cues–your identity.
Posted in Portfolio
Tagged branding, collateral, design, development, events, health care, identity, integrated marketing, internet, marketing, print
Designing Print That Works
So often, brochures and printed materials are made at great expense, but do not work towards your overall goals. Each document that comes from your organization are opportunities to reinforce your brand, your message and the vision of who you are.
With any new client, our job is to discover who you are and where you want to go. Defining your positioning is critical. Position describes your market, the segment you live in, and identifies not just you, but everyone else who occupies that space; Yes, the competition. Often we have preconceptions or misconceptions about our competition. Knowing your competition allows us to build upon your strengths and differentiate them. While some of this goes beyond the scope of a print project, it’s all relevant.
