Monthly Archives: November 2005

Updating your image is nothing to take lightly. Yet, you know when your whole look seems stale and out of touch. The range of expertise in the field is remarkable. From top tier Madison Avenue firms, to your partner’s nephew, the disparity in quality of service makes even the boldest among us fear to tread on such hallowed grounds as reinventing your identity.

Where to begin? The most difficult part in working with a designer, especially with your image, is educating, communicating who you are. Most companies can barely verbalize who they are to their staff, never mind an outsider. Your identity must, first and foremost, be built by consensus and direction from your leadership. Until you can identify who you are–not who you think you are, you can hardly begin the process.