Third Generation Portal
By: Eric Needle
Longbow announces the launch of GreenFtLauderdale.com, the third generation platform powering its green focused web communities. The Community Greenhouse Foundation’s “Green Communities” program provides residents, organizations and businesses of the community a resource to discover, educate, promote and communicate the benefits of a “greener” community and life in South Florida. With the goal of establishing fifteen green city web portals, we’re excited to announce a partnership with the City of Fort Lauderdale for the establishment of the first green city site, under our program.
How do you show the world that you’re different from all the rest? We live in a continuously pounding din of noise, hype, media and push advertising. I can barely turn on the television anymore and many people are turning tv off entirely. The rise of the internet is slowly pushing tv and radio out of the picture. In efforts to keep pace, big media pushes back harder and harder. From deflated newspapers to big tv’s loss of influence the net result is the tabloid-ization of what is left. To compete, to retain their market share, everyone is yelling louder, turning up the volume… and saying less and less. 
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